California did what needed to be done!
Together we defeated the attempted right-wing power grab and democracy lives to see another day in California! Californians understood the assignment and executed accordingly. This win is not just about keeping Gov. Gavin Newsom in office. It is about Saving Democracy in California and affirming the voice of our state’s citizens. It is about preserving our values and advancing health equity and reproductive freedom.
As an organization, we recognized the implications of this special election. We knew what was at stake — progressive policies that advance the health and well-being of Black women and girls. So, we went to work. Through a robust communications and field campaign, grassroots community and business engagement, as well as strategic partnerships, we galvanized our communities to take a stand for our values.
Leading up to the election, BWWAP:
- Placed ads statewide from Los Angeles to the Bay Area reaching hundreds of thousands of voters in South LA, Compton, Watts, Inglewood, Palmdale, Lancaster, Oakland, Stockton, Fresno and beyond through mobile app ads, billboards, wheat postings and local newspapers
- talked with more than 6,500 voters on the phones to ensure they understood the process, had a plan to vote, understood what was at stake and the importance of voting no in the election
- Ran No on the recall radio ads heard by over 100 thousand people in Los Angeles
- Connected with 65+ businesses in South LA to share the no on the recall message with them and encourage them to promote a no on the recall message to their clients
- Partnered with BIPOC lead and serving organizations lead by Courage California to host a youth focused stop the recall rally where we engaged, energized and educated attendees on the issues at stake
- Partnered with Naral Pro-Choice California and Planned Parenthood Affiliates of California to host a stop the recall reproductive freedom phone bank that featured elected officials and community leaders who offered their insights with volunteers and underscored the importance of voting no in this special election
We are deeply grateful to Million Voters Project Action Fund and The Grove Action Fund, for their financial support, which enabled us to work with our community to secure this win! Together we were able to make sure that California has leadership that demonstrates an interest in expanding access to healthcare, closing the disparities gaps and advancing health equity. We look forward to working with Governor Newsom as he has been a great partner in BWW’s mission to expand healthcare access and reduce racial disparities maternal health and other health indicators.
Black Women for Wellness Action Project